Commercial Production in New York City

New York City is the advertising capital of the United States and one of the most active commercial production markets in the world. The city’s combination of iconic locations, world-class production crews, deep talent pools, and proximity to major agencies and brand headquarters makes it the natural choice for high-end commercial and branded content production.

37th Degree produces commercials and branded content in New York City for global brands, international agencies, and direct-to-brand clients. As a cross-border production company with permanent offices in New York, Seoul, and Los Angeles, we bring particular strength to international commercial projects — especially those bridging Asian and American markets.

WHY NEW YORK FOR COMMERCIAL PRODUCTION?

1. Agency proximity

New York is home to the largest concentration of advertising agencies in the country — including global networks like WPP, Omnicom, IPG, and Publicis. Producing in NYC means your production team is working in the same city as most major agency creative directors, brand managers, and account teams.

2. Production quality and scale

New York’s commercial production infrastructure supports every scale — from a single-camera social media shoot to a full-crew, multi-location TVC campaign. Union crews (IATSE, SAG-AFTRA) bring the highest level of technical execution.

3. Brand storytelling environments

For fashion, beauty, luxury, tech, food, and lifestyle brands, New York provides visual environments that communicate premium quality and cultural relevance. A fashion commercial shot in a SoHo loft, a tech brand campaign filmed on a Brooklyn rooftop with the Manhattan skyline, or a food commercial produced in a brownstone kitchen — these are settings that carry immediate visual credibility.

COMMERCIAL PRODUCTION FORMATS WE SUPPORT

  • TVC / Television Commercials: Full agency-ready production for broadcast and streaming platforms.

  • Branded Content & Digital Campaigns: Social-first video content, brand documentaries, product launches, and multi-platform campaigns.

  • Fashion & Beauty Campaigns: Production values that match the brand’s global standards with NYC’s unmatched fashion infrastructure.

  • Product Launches & Event Content: Live event coverage, product launch videos, and experiential marketing content.

  • International & Cross-Market Campaigns: Bilingual production management for Korean, Japanese, and European brands producing commercials in NYC.

INDUSTRIES WE SERVE

  • Fashion & Luxury: High-end fashion houses, luxury goods brands, and designer labels.

  • Beauty & Skincare: Korean beauty brands entering the US market, global skincare companies.

  • Technology: Consumer electronics, SaaS platforms, and tech companies.

  • Food & Beverage: Restaurant brands, CPG companies, and food delivery platforms.

  • Entertainment: Film studios, streaming platforms, and record labels.

  • Automotive: Car brands using NYC’s iconic streets, bridges, and waterfront roads.

THE COMMERCIAL PRODUCTION PROCESS

Pre-Production

Creative review and production planning, location scouting across all five boroughs, casting and talent coordination (SAG-AFTRA and non-union), crew hiring, equipment and studio booking, permit applications (MOME, NYPD), insurance and compliance documentation.

Production

On-set production management and line producing, real-time client and agency communication (including bilingual support for international clients), union compliance and crew management, location management and permit coordination, video village setup for remote client monitoring, same-day footage backup and dailies delivery.

Post-Production Coordination

37th Degree coordinates the post-production pipeline including editorial handoff, color grading facility recommendations, sound design and mix, and final delivery to broadcast, digital, and international delivery specifications.

FAQ — COMMERCIAL PRODUCTION IN NYC

Q: How much does a commercial shoot cost in New York City?

A: A professional commercial shoot in NYC — full union crew, one location, one shoot day — typically ranges from $50K–$150K+ depending on scale, talent, and location complexity. Digital and branded content shoots can start lower. Contact us for a specific estimate.

Q: Can international brands produce commercials in NYC through 37th Degree?

A: Yes. We specialize in cross-border commercial production, particularly for Korean and Asian brands entering the US market. Our bilingual team manages all NYC production logistics while maintaining direct communication with your international creative team.

Q: Does 37th Degree work with advertising agencies?

A: Yes. We work with both agency clients and direct-to-brand clients. For agency projects, we provide line production and local production services. For direct-to-brand work, we offer full-service production from concept through delivery.

Q: What types of commercial locations are available in New York?

A: NYC offers virtually unlimited commercial filming environments: luxury penthouses, SoHo lofts, Brooklyn warehouses, rooftop venues, Central Park, Times Square, brownstone interiors, restaurants, retail spaces, and purpose-built studio stages.

START YOUR COMMERCIAL PRODUCTION IN NEW YORK

37th Degree brings international production expertise and local NYC knowledge to every commercial project. Whether you’re a global agency, an international brand, or a production company looking for a New York line producer, we’re ready to support your commercial shoot.

Contact our NYC team: info@37thdegree.com

37th Degree — Seoul / New York / Los Angeles