Music Video Production in New York City

New York City is one of the world's premier music video filming destinations. The city's visual energy - from Times Square neon to Brooklyn industrial backdrops to Harlem brownstone streets - gives music videos a cinematic scale and cultural authenticity that few locations can match. For K-pop, hip-hop, R&B, pop, and fashion-forward artists, New York delivers both the grit and the glamour that define contemporary music video aesthetics.

37th Degree is a cross-border production company headquartered in New York with permanent offices in Seoul and Los Angeles. We produce music videos in NYC for Korean and international artists, combining Korean creative sensibility with New York's world-class production infrastructure, talent pool, and location diversity. As a Korean production company operating in the American market, we bridge the gap between international creative direction and local production execution - a capability that sets us apart from domestic-only production houses.

WHY NEW YORK FOR MUSIC VIDEOS?

1. Location diversity

New York offers music video productions a visual range unmatched by any other city. Artists can shoot a performance sequence in a Bushwick warehouse, a narrative scene on a Brooklyn rooftop with the Manhattan skyline, a street-level fashion sequence in SoHo, and a subway platform scene - all within a single production day. This density of distinct visual environments means productions can achieve maximum creative variety without the logistics and cost of multi-city shoots.

2. Talent and creative resources

The city's deep pool of dancers, choreographers, stylists, hair and makeup artists, set designers, and specialty performers means productions can assemble world-class creative teams quickly. New York's fashion industry feeds directly into music video production - stylists, art directors, and creative directors who work across both industries bring a level of visual sophistication that elevates every project.

3. Cultural credibility

New York is the birthplace of hip-hop and a global center for fashion, street culture, and contemporary art. For K-pop productions specifically, New York provides a powerful visual bridge between Korean artistry and Western pop culture - the city's fashion, street style, and urban energy align naturally with K-pop's visual identity, creating content that resonates with both Korean and global audiences.

FEATURED NYC MUSIC VIDEO PRODUCTIONS

  • Stray Kids - "Chk Chk Boom" M/V

37th Degree managed full New York production for Stray Kids' "Chk Chk Boom," a large-scale K-pop music video that transformed New York City into a cinematic performance stage. The production featured appearances by Ryan Reynolds and Hugh Jackman, underscoring the project's crossover between K-pop and American pop culture.

Our NYC team handled local crew coordination, multi-location management, union compliance, city permits, and on-site production execution while working closely with JYP Entertainment's Korean creative team. The scale of this production - multiple New York locations, celebrity talent coordination, large crew- demonstrates 37th Degree's ability to execute at the highest level of K-pop music video production in NYC.

View project: 37thdegree.com/portfolio/straykids-chikchikboom

  • j-hope — "on the street (with J. Cole)" Official MV

37th Degree led New York-based production for j-hope's "on the street," featuring J. Cole. Directed by Lumpens, the music video was shot across multiple New York City locations, including MTA subway access and urban exterior environments. Our team coordinated location logistics, local union crew, NYPD permits, and MTA access while working in close alignment with HYBE's creative leadership in Seoul. The production required seamless cross-border coordination between HYBE's Korean creative team and our NYC production infrastructure- a workflow that defines 37th Degree's core strength as an international production partner. The result is a visually grounded piece that connects global K-pop artistry with the lived energy of New York City.

View project: 37thdegree.com/portfolio/j-hope-on-the-street-with-j-cole-official-mv

  • Beatbites — Original Music Content Series (Brooklyn, NYC)

Beyond client-commissioned productions, 37th Degree created and produces Beatbites — a Brooklyn-based original music content channel celebrating diversity and culture. Beatbites features live performances, artist interviews, and music-driven content filmed entirely in New York City, showcasing artists including Eric Nam, Se So Neon, Cautious Clay, Holland, Lubalin, and AKINYEMI.

Beatbites demonstrates 37th Degree's creative range in NYC music production — from large-scale K-pop music videos for HYBE and JYP Entertainment to self-initiated original content that connects independent artists with global audiences. The series is produced out of our Brooklyn studio infrastructure, reinforcing our deep roots in New York's music and creative community.

Watch Beatbites: beatbites.tv / instagram.com/beatbites.tv

MUSIC VIDEO PRODUCTION SERVICES

37th Degree provides end-to-end music video production services in New York City:

Location scouting and securing across all five boroughs. NYC filming permits — MOME, NYPD, Parks Department, MTA coordination. Union and non-union crew hiring for every department — camera, grip, electric, art, wardrobe, hair/makeup. Equipment and studio rental coordination. Choreographer and dancer casting support. Wardrobe styling and art direction resources. Vehicle and transport logistics. Post-production facility coordination and delivery.

We work with artists, labels, management teams, and directors to deliver production execution that matches the creative ambition of every project — from lean one-day shoots to multi-day, multi-location visual albums.

37th Degree manages all permit applications and negotiations as part of standard production services. International clients do not need to engage with Korean permit systems directly.

K-POP MUSIC VIDEOS IN NEW YORK

37th Degree has become a trusted production partner for Korean entertainment companies producing music videos in New York. Our bilingual team bridges the gap between Korean creative direction - where concept, choreography, and visual identity are tightly controlled by the artist's company - and American production execution, where union protocols, city permits, and local crew dynamics require experienced local management.

We understand the specific requirements of K-pop music video production: the precision of choreography-driven shooting schedules, the importance of visual continuity across multiple looks and locations, the pace of Korean production timelines, and the quality expectations of major entertainment companies. We have worked with HYBE, JYP Entertainment, and independent Korean artists on music video productions across NYC.

Bilingual production management: For any international production, bilingual (Korean/English) crew communication is essential. 37th Degree's production management team operates entirely in both languages, ensuring no information is lost between the international client and local American crew.

HIP-HOP, R&B & FASHION MUSIC VIDEOS

New York's hip-hop heritage and fashion industry make it a natural home for music video productions in these genres. From Harlem brownstones to Brooklyn streetwear culture to Lower East Side galleries, the city provides authentic cultural backdrops that cannot be replicated on a soundstage.

37th Degree's experience with both Korean and American music video production gives us a cross-cultural perspective that is particularly valuable for collaborations between Korean and American artists — a growing trend in the global music industry.

POPULAR MUSIC VIDEO LOCATIONS IN NYC

  • Manhattan: Times Square (neon/urban energy), Central Park (natural/romantic), SoHo/NoLita (fashion/luxury), Lower East Side (gritty/authentic), Financial District (corporate/power), Harlem (cultural heritage/brownstones).

  • Brooklyn: DUMBO (iconic skyline views), Williamsburg (creative/trendy), Bushwick (street art/warehouses), Greenpoint (quiet residential/waterfront), Red Hook (industrial/waterfront). For detailed Brooklyn location information, see our guide to the best Brooklyn filming locations.

  • Other boroughs: Queens (diverse residential), Bronx (authentic NYC character), Coney Island (boardwalk/amusement), Roosevelt Island (unique island setting).

FAQ — MUSIC VIDEO PRODUCTION IN NYC

Q: How much does it cost to produce a music video in New York City?

A: Music video production budgets in NYC range from $20K for lean one-day shoots to $200K+ for large-scale K-pop or major label productions. Key cost factors include location fees, crew size, union vs. non-union staffing, equipment needs, and talent costs. Contact us for a specific estimate based on your project scope.

Q: Can 37th Degree produce K-pop music videos in New York?

A: Yes. With permanent offices in both New York and Seoul, 37th Degree specializes in K-pop music video production in NYC. We've produced MVs for HYBE and JYP Entertainment artists, bridging Korean creative direction with American production execution through our bilingual production team.

Q: Do I need permits to film a music video in NYC?

A: Yes. Any music video shoot using a camera and crew on public property requires a MOME permit. Subway shoots need separate MTA approval. 37th Degree manages all NYC permit applications as part of our production services. See our NYC film permit guide for details.

Q: How far in advance should I plan a music video shoot in New York?

A: For standard music video productions, 2-4 weeks of pre-production is typically sufficient. Large-scale productions with complex locations (subway, street closures, parks) need 4-8 weeks minimum. Contact us early for the best location and crew availability.

Q: Does 37th Degree handle post-production for music videos?

A: We coordinate post-production pipeline including editing facility recommendations, color grading, and delivery specification management. Our focus is production execution, but we ensure seamless handoff to your post team or can recommend NYC-based post houses.

PLAN A MUSIC VIDEO IN NEW YORK

Contact 37th Degree at info@37thdegree.com to discuss your music video production in New York City. We support projects from concept development through final delivery, with permanent operations in NYC, Seoul, and Los Angeles.

For a broader overview of filming in New York, see our complete Filming in New York production guide.