The Debut: Dream Academy
Global Girl Group Audition Series (HYBE x Geffen)
Project Overview
The Debut: Dream Academy is a HYBE x Geffen Records global audition project documenting a 12-week journey of 20 international candidates, culminating in a live finale in Los Angeles. The production delivered cinematic trailers, episodic reality-competition storytelling, mission challenges, performance videos, and 100+ digital assets designed for multi-platform distribution.
Across the campaign, 37th Degree oversaw production execution for multiple content formats—operating with a parallel workflow between Los Angeles and Seoul to support simultaneous shoots, rapid turnarounds, and consistent creative continuity.
Produced by Kimbo Kim & Emily Strange
Summary:
USA, Korea / Reality Series – Global Audition Program / 2024
Story:
Over 12 weeks, 20 contestants from around the world enter a structured training and mission-based competition—where each stage tests performance, growth, and audience connection. The series unfolds through episodic releases, performance-focused content, and mission challenges designed to build momentum and engagement across platforms.
With production running across LA and Seoul, the project required concurrent scheduling, multi-team coordination, and a repeatable pipeline for fast delivery—culminating in a live Los Angeles finale where the final lineup is selected—leading to the debut of KATSEYE.
