Stray Kids "Chk Chk Boom" M/V
Project Overview
“Chk Chk Boom” is a high-energy K-pop music video that turns New York City into a cinematic performance stage.
Set across broadcast-scale environments and controlled urban locations, the video amplifies Stray Kids’ intensity through sharp choreography, dynamic camera work, and a bold visual language. The project drew global attention with appearances by Hollywood figures such as Ryan Reynolds and Hugh Jackman, highlighting its crossover presence between K-pop and U.S. pop culture. Following its release, the video contributed to Stray Kids’ continued success on the Billboard charts.
37th Degree led the New York–based production, managing local crews, locations, and on-site execution while working closely with Korean creative leadership. The project demonstrates the company’s ability to deliver reliable U.S. production services for K-pop music videos, balancing large-scale logistics with creative precision.
Directed by Jaeyeob Bang
New York Production Led by Kimbo Kim & Maximlian Selim