j-hope 'on the street (with J. Cole)' Official MV

Project Overview

j-hope’s on the street (with J. Cole) is a New York-set music video built around movement, emotion, and urban realism. Directed by Lumpens, the project pairs a restrained visual language with cinematic location work, allowing performance, atmosphere, and the texture of the city to shape the piece.

For this production, 37th Degree supported New York-based execution on the ground, helping coordinate location logistics across the city, including subway access and MTA-related filming arrangements, while maintaining an efficient music video workflow from prep through shoot. The result is a visually grounded project that connects global K-pop scale with the lived energy of New York.

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Directed by Lumpenss

New York-Based Production Led by Kimbo Kim & Maximilian Selim

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