SAMSUNG GALAXY TAB S6 (COCO CAPITAN)
Samsung New York Project - 2
Directed by Min Heo
New York Production Led by Kimbo Kim & Maximilian Selim
The Project
Samsung’s Galaxy Tab S6 campaign paired the device with Coco Capitán — a Spanish artist and writer known for her handwritten text works, painting, and photography. The film captures Capitán using the Galaxy Tab S6 and S Pen as a creative instrument, exploring how the tablet integrates into an artist’s workflow from sketch to finished piece.
As a companion piece to the Galaxy Note 10 campaign featuring Felipe Pantone, the Tab S6 film extended Samsung’s “creator-first” narrative — showing two distinct artistic voices using Samsung devices in their own creative processes.
Filming Across New York City
The campaign was filmed across Manhattan and Brooklyn, capturing Coco Capitán’s creative process in studio environments and urban settings throughout New York City. Manhattan provided gallery and studio spaces for close-up product interaction, while Brooklyn’s creative districts offered the textured, authentic backdrops that complement Capitán’s raw artistic style.
37th Degree coordinated all New York production logistics, managing locations, crew, and artist scheduling across both boroughs for a seamless multi-day shoot.
Production Services
37th Degree provided full commercial production services in New York City for Samsung’s global creative team, including multi-location production management across Manhattan and Brooklyn; local crew and equipment coordination; studio and location scouting; artist logistics and talent management; and post-production pipeline support.
For more about our New York production capabilities, see our NYC production services page.
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